Fail Faster

Embracing Fail Faster

In the dynamic world of IT the concept of Fail Faster has emerged as a mantra for success. While initially counterintuitive, this approach serves as a powerful catalyst for growth and improvement. This blog post will explore the mindset and significance of failing faster, and provide practical examples to illustrate its application.

Understanding the Fail Faster Mindset

Fail Faster is not an endorsement of reckless decision-making; rather, it encourages IT professionals to iterate quickly, experiment with new ideas, and learn from failures to achieve success more rapidly. The belief underlying this mindset is that the sooner one identifies and rectifies mistakes, the quicker they can progress towards optimal solutions. In the intricate field of IT, where challenges are commonplace, embracing this approach becomes a compass for navigating the complex landscape.

In the context of this article, the term “traditional approach” refers to non-experimenting, zero-learning, and adapting software development methods, highlighting the necessity of evolving beyond conventional practices.

Embracing the Inevitability of Mistakes

The initial step in the Fail Faster philosophy is accepting that mistakes will be made—there’s no way around it. Despite common sense dictating this acknowledgment, the software development landscape has often seen project plans that naively expect perfection. Every project manager harbors the hope that their project will be the exception, free from mistakes and delays. However, experience demonstrates otherwise; each project encounters unforeseen issues, requires learning, and inevitably involves mistakes. Recognizing the inherent fallibility of humans is the foundation of the Fail Faster mindset.

Why Fail Faster Matters

Accelerated Learning and Innovation

In tech, where technology evolves rapidly, staying ahead requires continuous learning. By failing faster, IT professionals rapidly gather insights, enabling quicker adaptation to emerging technologies. The iterative process of trial and error becomes a powerful tool for innovation, fostering a culture that thrives on continuous improvement.

Cost-Effective Problem Solving

Traditional approaches involving extensive planning often lead to increased project costs. Embracing the Fail Faster philosophy allows IT professionals to detect and address issues early in the development process, reducing project costs and streamlining timelines.

Increased Resilience and Adaptability

The IT landscape is filled with uncertainties, and unforeseen challenges can emerge at any project stage. Fail Faster enables IT professionals to build resilience and enhance their ability to adapt to changing circumstances, ensuring seamless pivots in response to unexpected hurdles.

Examples of “Fail Faster” in Action

Implementing the Fail Faster philosophy requires a culture of trust within a company. Finger pointing and micromanagement are incompatible with this approach, emphasizing the importance of organizational culture in successfully applying the method.

Here are few real life examples who managed to apply the method.

TransferWise’s Iterative Prototyping (Estonia)

Originating from Estonia, TransferWise (now Wise) revolutionized the fintech industry with its transparent and low-cost international money transfer services. Founders Taavet Hinrikus and Kristo Käärmann embraced a Fail Faster approach, rapidly prototyping and iterating their platform based on user feedback. This iterative process allowed TransferWise to refine its services quickly and gain a competitive edge.

Zalando’s Experimentation in Fashion-Tech (Germany)

Germany’s Zalando, a major player in the fashion e-commerce industry, embraces a Fail Faster mentality by encouraging experimentation in its technology-driven solutions. The company tests new features and algorithms continuously, learning from failures to enhance the overall customer experience. Zalando’s approach exemplifies how Fail Faster can drive innovation in traditionally non-tech industries.’s Continuous A/B Testing (Netherlands)

Dutch travel and e-commerce company is known for its extensive use of A/B testing. By continuously experimenting with different website layouts, features, and algorithms, can quickly identify what works best for its users. This iterative approach exemplifies the Fail Faster philosophy, allowing the company to stay at the forefront of the online travel industry.


While Fail Faster may seem counterintuitive to professionals accustomed to detailed planning, the ever-changing landscape of IT necessitates a shift in mindset. Embracing failure as an inherent part of the innovation journey allows IT professionals to cultivate resilience, foster innovation, and position themselves as leaders in the dynamic world of technology. The showcased examples demonstrate how forward-thinking companies have successfully implemented the Fail Faster philosophy, setting a precedent for others to follow suit.